CLIENTS - Who are your best customers...
It doesn't matter whether you outsource your database, or do everything in-house. Either way, your database plays a critical role in your direct- and interactive marketing.
What keeps you up at night?
- Are you satisfied with the quality of your data?
- Are you sure your list broker is bringing you the best new customers?
- Can you easily integrate the analytics, campaign management, data management components of your database? Is your team working effectively and collaboratively?
- Are your marketing investments more than just batch-and-blast direct mail, e-mail and telemarketing?
- What are you doing to ensure positive, brand reinforcing, customer experiences at all your customer touchpoints?
In short, are you getting the most out of your customer database?
Our services are designed for you. You can...
- Grow your business by acquiring new customers who resemble your best customers
- Determine how much you can spend to acquire new customers based on Lifetime Value
- Protect your best customers from the competition via retention and loyalty programs
- Reactivate dormant customers
- Identify your company's advocates and get them to promote your business
- Once and for all, stop wasting money on poor quality data
We offer bundled services including
- Marketing database audit, with strategic implications
- Marketing website audit, with strategic customer simulations and usage scenarios
- Data quality studies and return on investment recommendations
- Database Marketing education and training to your staff
Why is this important?
Chances are you work with several vendors to get work done via list brokers, merge/purge service bureaus, e-mail vendors and so on. You also work with your IT department or vendor to gain access to your customer database to make critical business decisions.
Challenge your vendors and internal resources to deliver the best database marketing. Consultants can offer you experience and a network of solutions to ensure you get the most bang for your buck.
We can help
- Install the proper metrics and definition of success
- Challenge your vendors to meet these benchmarks
- Collaborate with your internal and outsourced resources to integrate all solutions
- Make sure your investments are strategically aligned to meet your business goals
Other services for you
- Primary research and panels
° Longitudinal Panel studies
° Joiners/Stayers/Leavers migration studies
° Controlled experiments
° Survey design, execution and tabulation
- Strategic Consulting
° Complete direct marketing strategy audit
° Multi-channel analyses
° Strategic segmentation studies
° New markets and market sizing
- Privacy Consulting
° Privacy policies audit
° Safe harbor audit
° Data protection policies
° Do Not Call consulting
- Intelligent Websites and Call Centers
° Connecting your customer database to customer touchpoints
° Rules-based strategies
° Data-driven strategies
° Call center automation programs
Our Process is what makes us unique
We begin collaboratively to empathize and understand a business problem; then on our own to generate empirical, data-driven recommendations culminating with a tactical emphasis on implementation and measuring results.
Database Marketing OnlineSM is our unique process for delivering every insight, report, recommendation as an HTML page deployed on a secured website, your intranet, or CD ROM
- A narrative always sits on top adding value, opinions, next steps, key learnings, process improvements
- Our work takes a client perspective, emphasizing ROI
- Recommendations are always tactical and practical; all work can be applied
- Our conclusions are never "black box." The ingredients of our analysis by themselves will enlighten and deepen your understanding of your customers
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